Aromiq Indies
Brand Identity and Packaging Design
Brand identity and packaging design for Aromiq, a perfume brand celebrating Indian culture through fragrance
The challenge was to create Aromiq's packaging that captures its Indian essence and cultural roots, while embracing a minimalist, modern aesthetic that stands out on the shelf.
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The Aromiq packaging blends bold energy with Indian elegance, featuring vibrant colors and clean, geometric patterns inspired by traditional Indian Truck art. This modern, sleek design captures the brand’s dynamic spirit while celebrating its cultural roots, making it a striking standout on the shelf.
The mood board reflects bold vibrancy with refined elegance, blending Indian truck art’s rich colors and patterns with a modern, minimalist aesthetic. It captures the brand’s fusion of tradition and contemporary sophistication, guiding the packaging design's dynamic yet sleek appeal.
To create a cohesive design system for Aromiq, I combined three line styles: circular dotted lines for fluidity and energy, square dotted lines turned on their axis for dynamic movement, and solid color lines with embedded shapes for bold contrast. These elements form a rhythmic, structured design that reflects the lively essence of Indian truck art, reinforcing the brand’s bold yet sophisticated identity.
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The vibrant colors of pink, green, yellow, and blue, paired with the organic, flowing lines, evoke a sense of freshness and vitality, perfectly complementing the floral and aquatic notes of mandarin, santolina, and posidonia.
Paired with organic, flowing lines, the vibrant colors of pink, orange, and yellow evoke warmth, passion, and natural beauty. These elements perfectly complement the rich, indulgent notes of Tabac Vanilla, enhancing the sensory experience and reinforcing the fragrance's luxurious and captivating appeal.
The deep blues, purples, and neon yellow reflect the fresh, bold notes of sea water, mint, and lavender, while tobacco and cedar add warmth. The converging lines enhance a sense of dynamic movement, capturing the fragrance's daring spirit.
Evoking the luxurious essence of oud, saffron, and sandalwood, the warm pink, orange, and yellow hues harmonize with deep rose notes, reflected in the bold, flowing curves. The radiating lines add depth and allure, mirroring the fragrance’s exotic and captivating blend.
The rich essence of tobacco leaf, vanilla, and cocoa is reflected in the dynamic movement of the design, while the warmth of spices and tonka bean is enhanced by the bold interplay of ocean deep blue, sky blue, and electric pink, with a hint of yellow adding a vibrant touch to the composition.
The vibrant notes of bergamot and Sichuan pepper come to life through the use of red and yellow, while the calming essence of lavender is echoed in the rich violet hues. Forest green adds depth, grounding the fragrance’s earthy vetiver base, while pink highlights enhance the blend's dynamic energy.
