Nayab
Brand Identity and Logo design
Brand identity and logo design for Nayab, an attar brand celebrating Kannauj’s perfume heritage through luxurious, expertly crafted fragrances.
The challenge is to create a logo for Nayab that reflects the core values of Kannauj’s perfume-making tradition, embodying the artistry, craftsmanship, and opulence of its centuries-old heritage.
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Nayab, a distinguished attar brand from Kannauj, the perfume capital of India, honors the city's centuries-old tradition of perfume making. Skilled artisans craft opulent fragrances, reflecting the intricate mastery and dedication passed down through generations. Nayab's collection embodies the artistry and passion that define the world of fine fragrances.
Flower
Mughal Architecture
( Jalli Pattern )
Geometric Formation
Our logo reflects Nayab’s essence, symbolizing our botanical perfumery through a flower-like design. Inspired by Mughal architecture, it features intricate geometry and the jaali pattern, honoring our cultural heritage. Hidden shapes in the negative space represent the layers within our fragrances, inviting discovery and embodying our dedication to craftsmanship. This design merges tradition, innovation, and timeless allure.
The final logo embodies Nayab’s essence with a flower motif, influenced by Mughal architecture and intricate jaali patterns. Subtle shapes in the negative space represent the depth and richness of our fragrances.
Flower symbol
Wordmark
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Moodboard
The mood board reflects bold vibrancy with refined elegance, blending Indian truck art’s rich colors and patterns with a modern, minimalist aesthetic. It captures the brand’s fusion of tradition and contemporary sophistication, guiding the packaging design's dynamic yet sleek appeal.
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At Nayab, the grid reflects our meticulous craftsmanship, balancing simplicity and complexity, much like the harmonious blend of fragrances in every bottle.
Use the primary two-color logo on a pale background whenever possible. If not possible, use a one-color logo in the most legible color. Avoid placing the primary two-color logo on the secondary brand colors.
When co-branding materials, prioritize and prominently display our logo ahead of partner brands. Ensure our logo is positioned on the baseline, separated by clear space, and consider using a line to create clarity and distinction between logos. Maintain visual balance by ensuring the partner logo doesn’t overpower or overshadow the Nayab logo.
Nassim has always bridged Arabic and Latin typographic traditions seamlessly. Now, Nassim Arabic Pro advances this further with enhanced ligatures and smart contextual alternates, improving legibility and maintaining exceptional rendering.
